What impact does Internet/Social media have on your business? We believe that understanding this impact is key in today’s increasing influence of the web on every kind of business. In fact according to research by Mckinsey more than 40% of retail sales by 2010 in the US will be influenced by the internet, be it as a research tool or a sales channel. We believe that this impact can be measured by looking at a key metric which we call ‘Web Presence’.
At Web Presence LLC, our services are geared to helping our customers define and improve their ‘Web Presence’ to have a favorable impact on their business. Our packages are geared to every type of customer ranging from a rookie business who is new to online advertising and social media to highly sophisticated e-tailing businesses with fully functional e-commerce websites
Web Presence Basic Insights – Package for Rookies Contact Us
This package is geared towards the rookie customers who spend less than $2000 a year or attract less than 1000 visits a month. As part of this package the customer gets a profile created for their business on various social networking sites, listing in online directories. We also embed in your website special code to track and understand your visitor behavior on your site.
This service will include insightful reports that help you understand
- geographic location of your visitors,
- the time they spend on your site,
- the most attractive pages,
- how they happen to visit your site as well
- the search queries that they use to find your business.
- Reports on how your business profiles on various social networks are performing
Web Presence Advanced Insights – Package for Established Amateurs Contact Us
We recommend this package for customers who have good web traffic but are unable to capitalize on this increased traffic. For these customers we provide special consulting services to identify tangible goals that are aligned with business objectives and create special performance measures to track these goals. For example, increasing the number of customers who disclose their personal information might be a worthwhile goal for some businesses who want to establish a database of potential customers.
In addition to the basic insight reports the subscribers of this package will also receive
- Consulting services for four hours initially to establish worthwhile online goals that align with business objectives
- Goal/Conversion Report
- Social media campaign performance for facebook, twitter
Web Presence Advanced Insights plus Online Advertising Package
for Minor League Contact Us
We recommend this package for customers who have some advertising budget and are currently spending on search/banner advertising. For these customers we offer consulting services to measure the value derived from the advertising spend. In addition to the Advanced Insights package we manage their search / banner advertising accounts in Google, Bing and Yahoo.
- These customers will also receive campaign performance reports with respect to the Goals and conversions.
Web Presence Advanced Insights plus Online Advertising plus Campaign Spend Optimization Package for ‘Major League’ Contact Us
We recommend this package for customers who are already spending a significant amount of money on advertising, and are looking at optimizing their advertising spend. We provide these customers with the state of the art Business intelligence dashboards and KPIs to help them get better insights into the effectiveness of their advertising. These customers receive special analytic reports that help them integrate their spending across various channels including email marketing, search advertising, ad serving networks.
Web Presence Advanced Insights plus Online Advertising plus Campaign Spend Optimization Package for ‘World Championship’ Contact Us
Optimizing Advertising and campaign spend across multiple online marketing channels for Established e-commerce sites is as challenging as preparing for the World Championship. Since each business is unique we work closely with the business partners to create analytics that will help business understand the advertising effectiveness across various online marketing campaigns.